SEO – Search Engine Optimization

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Search engine optimization, or SEO, is an online marketers’ best tool. SEO allows marketers or business owners to optimize the content on their website and certain social platforms to allow their company to show up in the top search results for their industry. This is accomplished through careful research, wordsmithing, and content crafting.

SEO has received a lot of bad rap in recent years. This is because in the early days of SEO, optimizers used “black hat” techniques to stuff keywords onto pages, buy links, and work the system to manipulate results. Google started changing its algorithm to punish such practices, and thousands of websites were affected in search rankings.

However, “white hat” SEO uses legitimate techniques encouraged by Google to promote content and increase rankings in search engine result pages (SERP). Content that meets good SEO standards not only ranks well, but provides helpful information for potential customers. We can help you create excellent content full of value for your audience. Contact us for more information on how to get started.

What Really Is SEO?

Search engine optimization. Business owners, especially small business owners, know they need it. Marketers work to stay on top of it. Scammers work the system. Google constantly updates the algorithms to helps business owners and punish scammers. But it often remains an illusive concept that confuses many people and frustrates many more.

Twenty years ago, people were just starting to use it. For most business owners, it was not part of their vernacular. Most were more concerned with traditional marketing strategies, buying as much advertising as possible. But with the rise of the internet and so many ways to market for free, traditional marketing methods aren’t working anymore. Enter SEO.

Simply put, search engine optimization is about helping people find the information they need. It’s about producing good, helpful content, and then presenting it in such a way that Google (or other search engines) pick it up and put it in front of the right people.

Yes, it can be much more complex than this. There are meta tags, alt tags, hours of research, wordsmithing, and tweaking needed. There are architectural, website aspects to good optimization, and there’s a social aspect as well. A comprehensive SEO strategy encompasses much more than just keyword rich content. It’s about connecting your product or services with real people in relevant ways.

For most people, the thought of trying to tackle SEO on their own is daunting. That’s why we’re here. We want to come alongside your business, project, or dream, and help connect people with it online. We’ll craft an SEO strategy to help you grow your business so that you can do what you do best — help people.

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